When your ship arrives in Montego Bay, meet your guide at the port and board your air-conditioned coach or minibus for your shore excursion to Negril. After the 1.5-hour drive along Jamaica’s beautiful north-western coastline, which takes you past rural villages and the Lucea harbour, arrive at Negril’s famous beach, a 7-mile (11-km) stretch of sugar-white sand and bright turquoise water. This friendly former fishing-village-turned-beach-resort town has managed to retain its rustic charm despite the rise in tourism over the last few decades. Negril's 7-mile stretch of beaches has been voted one of the top 10 most beautiful beaches in the world by several travel magazines. Enjoy spectacular views on your drive out to the coast while your tour guide shares fascinating facts about Jamaica and points out places of interest along the way. Upon arrival, you will have approximately 2 hours to enjoy the sandy white beaches your way: take a swim in the warm Caribbean waters, join in one of the many optional water sports such as kayaking or parasailing, or just stretch out on the sand and work on your tan. From there you will head to Rick's Cafe, a famous bar and restaurant frequented by locals and tourists alike. Pull out your camera to capture stunning panoramic views then watch in amazement as divers jump off a 100-foot platform into the shimmering turquoise waters below. Let their performance inspire you to do your own 33-foot cliff dive nearby (hint: try to land on your feet). If time permits you can do a little shopping before your return trip back to the cruise ship terminal at Montego Bay. Be sure to bring swim wear and a beach towel. Please Note: Restaurants will be available for lunch (at your own expense). Remember to bring your swimwear, sunscreen and beach towel.