Also known as Seven Mile Beach, Negril Beach is one of Jamaica's most beautiful stretches of white sand and aqua sea and graces the list of the Caribbean's best beaches. The beach extends from Bloody Bay to Long Bay and the Negril Cliffs south of town. Tucked within groves of coconut palms, resorts fringe the shore here, from large all-inclusive resorts to smaller boutique properties. Water sports abound, and snorkelers will find schools of fish swimming in the clear waters. Be prepared for persistent hawkers prowling the beach.
South of the beach, the Negril Cliffs rise above the coral-fringed coast and provide a popular perch for sunset views and cliff jumping. Some of Negril's most luxurious resorts lie along the cliffs, including The Caves and The Cliff Hotel.